About Us

"Live every day like your life depends on it." This is the personal tagline of Diane Butrus, Chief Operating Officer of Diba Imports and Demand Shoes (collectively known as Gateway Fashion Group). That philosophy has helped the sister footwear companies grow from a small team of 8 in 1990 to over 50 employees today. Merchandise from Luichiny, Diba True, Caliente, and Testosterone Shoes (the men's line started in 2013) is available online and in large retailers like Nordstrom and Shoe Carnival. The company continues to be family-owned with corporate offices based in Earth City, MO.

Each brand has its own personality and flavor. Diba True, for instance, is designed "for real life." Wearable, stylish, and casual, Diba True shoes are leaders in quality and versatility.  Luichiny footwear is bold and sexy - designed for women unafraid to rock a pair of 6 inch stilettos.

This blog features styling tips, footwear facts, and insider info about the creative team behind your favorite shoes. Enjoy!