FFaNY: Recap!




I just got back from this year's FFaNY shoe show. FFaNY is a huge trade show where shoe wholesalers present their upcoming collection and buyers from boutiques and stores from all over the world come to purchase their inventory for the upcoming season.  Bronx/Diba True and Luichiny presented their Fall 2013 collections. I went to handle any press or media and stay in contact with them after the show.


Trade shows are an extremely important part of the footwear industry. It not only racks up sales, but it is the best way to get our brand to reach the maximum number of retailers in a small period of time. With so many new stores that come on to the scene, this is the one time that they will seek our brand out, and not have our reps selling door to door.

Here are some images of our booth set up:









Have you ever attended an industry trade show? What was your experience like?  





  


No comments:

Post a Comment